In the photo it appears to be a bright vibrant red but in reality it is more like a coral red.

I have purchased several 308 bands and just like the rest of them, this one is well crafted, comfortable, and fits my watch like it was built by the manufacturer. The cherry is a great color, and I love being able to coordinate my bands with my mood or outfit. I also love that these slide on and off so easily and that I don't have to fuss with a buckle or clip. I love my 308 bands.