I have tried several times but failed each time to install the bands on my Fossil watch face. It just doesn't have to be so hard. I can get one side easily, but because it's a complete circle, it's impossible to attach the second side. Not worth the money or effort.
I sincerely apologize for this issue, it should be very easy to install the band if it is the correct size that corresponds with your watch but there have been a few instances where certain watches have on connections that do not fit with our bands. Please email us at firstname.lastname@example.org to specify which Fossil you have so we can help you figure out the issue and get a band that fits or to make arrangements to return the band.
I picked this color to match my navy/rose gold Garmin Vivoactive 3 Music. I love 308designs bands in general, but this color is 😍.