The fit is perfect - - not tight & not loose. The design also contains vibrant colors. The quality is nice in that it is easy to put on your wrist. The price was considerably less than one from the Apple Store!!
I like the elastic band better than the plastic one that comes with the Apple Watch. I bought an xl but it’s still a bit tight. Hopefully it will loosen with wear.
My wrist measures 8” snug but not too tight. I ordered an XL that is supposed to be for 7.5” to 8.5” so, really, it should be quite comfortable.
But, it’s too tight of a fit.
Otherwise, it’s a gorgeous watch band and I would love, love, love to be able to wear it.